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BRING DIGITAL INNOVATION TO FARMERS THROUGH CONNECTING THEM INTO A VALUE-GENERATING NETWORK

Image 1 - how it works

Here's how it works

A co-operative uploads to our platform the basic data about a commodity needed for traceability, such as product references, dates and locations. When customers buy the commodity they add the next layer of traceability data, based on what they do with the commodity, but they don’t need to re-enter the original data. All the parties later in the chain only have to add their own layers of data. This saves time and money compared to all parties needing to keep a complete set of traceability data in their own records.

Image 1 - how it works

Full control

What’s more, a coop can choose to upload additional data about a commodity that it will permit certain customers to see but not others. For example, in-depth operational data or sustainability metrics.

The additional data allow a more joined-up understanding about a commodity and further increase the value to customers in the chain.

Image 2 - full control
Image 3 - accessible data

Accessible data

With our platform, our subscribers can leverage the transformative power of data. In the pre-digital world information was fragmented, partial and inaccessible. Today, in the digitalized world, information can be shared, aggregated and filtered, enabling insights, powering innovation, and increasing operational efficiency.

A customer can trace a line of supply much more easily when all the data is held on our platform. Information is at their fingertips not in multiple spreadsheets or disparate systems.

Sustainability data can be integrated into core business data, not separated or siloed. Also, subscribers to our digital platform can customize reports that uncover patterns and insights that no single organization could see if it were only using its own data.

Image 3 - accessible data

ask yourself 

Could you reduce the amount of time you spend on managing and gathering information?

Coops often find themselves putting a lot of resources into providing different types of data to different buyers as well as certification agencies, banks and other sources of finance. With farmer connect you get a farm management system that enables you to upload data, once, to a single platform that standardizes the data and enables sharing with actual and potential buyers in the format they expect. So you spend less time on paperwork and forms, which saves money. Upload once, share many times.

Could you unlock more value from the data that you and your farmers are providing?

Many coops and farmers provide more data than the basics needed for traceability, for example they share additional information relevant to sustainability credentials or environmental initiatives. With farmer connect, coops and farmers define permissions for who can see what, and this empowers them to ask for fair rewards for sustainability interventions they make. Put another way, they can reap a harvest on work that is valuable to others.

Do you want farmers’ voices to be heard by consumers and others in the supply chain?

At farmer connect we appreciate the pride that coops and farmers take in their produce, and in projects to make life better in farming communities. Our Thank My Farmer™ app enables consumers to trace their coffee and cocoa all the way back to source regions, to learn more about stories of origin and, if they wish, to make a direct contribution to community projects.

"The partnership between Cooxupe and farmer connect® has consolidated coffee traceability processes across our cooperative’s farms, enabling us to ensure full transparency from farm to port"
Rodrigo Cruvinel, Commercial Planning Co-ordinator, Cooxupé

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