Skip to content

GROW CONSUMER ENGAGEMENT AND CATEGORY VALUE WITH SUPPLY CHAIN TRACEBABILITY

Create compelling experiences for consumers at the shelf and on pack with traceability

Image 1 - heres how it works

Here's how it works

farmer connect creates QR codes that can be stickered or printed onto packets of traceable products. People take a pack and scan the QR code with their phone, which brings them directly to our ThankMyFarmer™ mobile site, showing an interactive map of that product’s journey.

For example, from the hills of Rwanda to an importer in the Netherlands, a roasting facility or manufacturing plant in Belgium, and on to a distribution centre in the UK.

Image 1 - heres how it works

Tell me the story of your product

Brands can easily create product pages, with deeper story-telling along the journey, as well as taste profiles, expert reviews and more engaging content.

Image 2 - tell the story_
Image 3 - Defendable claims

Defendable claims

There is also an option to include information about sustainability projects at source, and ways for consumers to make donations to projects that benefit farmer communities.

All this help's to ‘bring to life’ the origins of a product, to defend claims about a product's source, and to ‘humanize consumption’ with increased interest in stories-of-origin.

Image 3 - Defendable claims

ask yourself

How can I respond to growing consumer expectations for products they can trust?

Study after study shows consumers are looking for increased trustworthiness in the products they buy – especially in the food and drink sector. What’s more, COVID-19 and the climate crisis are leading consumers to be much more aware of supply chains and issues around sustainability. And while many brands are implementing sustainability initiatives at origin, they can struggle to communicate around this. farmer connect® enables brands to address all of these by using the latest technologies to integrate traceability and sustainability. ThankMyFarmer™ is a perfect platform for engaging consumers and, by integrating QR codes on pack and at the shelf, stories-oforigin can be told where they matter most

What happens if there are challenges to your brand’s claims about sustainability or sourcing?

When challenges arise, it’s important to be able to respond quickly. With our platform, traceability is easily accessible and you have data and verifications at your fingertips. If assertions are inaccurate, they can be refuted with dependable data. If the assertions are accurate, genuine issues with sourcing can be identified based on clear visibility of each step of the supply chain.

  "Supply chain traceability is about being able to guarantee to premium customers that you get what you pay for. As supply chains become visible, efficiencies are obtained, ultimately resulting in a larger share of the pie for farmers, helping to secure the economic viability of their farms. Both consumers and producers benefit."
Miguel Reguera, UCC COFFEE, SWITZERLAND

recent articles

Download the most recent pitch from our CEO at the SCAJ

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Find Out More