Our production and consumption model must evolve. We're beyond the point of it being optional, but we have choices about "how" and "when." This unique opportunity to re-humanize a supply chain system which, from the outside, appears overly complex and obscure.
Today, we have the technology at hand to make the change for all and for good. With the power of data and technologies like blockchain, we can bring more transparency, efficiency, and traceability, no matter how complex the supply chains are.
Today, we can connect consumers with producers of any edible good and enable everyone to get their fair share of the value created. It is the right time to leverage the consumers’ trust in brands who give them tangible reasons to believe in their claims. It’s by having a real, positive impact that we will change the way people look at global trade.
Change is underway. Do you want to be part of it, or watch it happen without you?
Powering change together is the real game-changer.
Michael Chrisment, CEO – farmer connect